How much is just one lead or sale worth to you?
Think of that number in your head. Would you be willing to pay the cost of just one lead or sale to have someone spend some time with you to fix a problem or suggest a strategy that can make a lot more sales and leads for you in the future?
Or.. you could do some group training (please don't let me hold you back). The thing is, the best advice is always customised to your unique scenario, and you just don't get that from doing a course.
The truth is, if you had the time to pour through your Google Analytics, Google Tag Manager or Google Ads like a private investigator, finding all the little details that might be costing you money and coming up with all the strategies for winning the Google Game, you'd probably be a Google specialist too.
Instead, you're the best in your own game and you win by focusing on and using your own super powers!
Its likely that you don't enjoy wasting money on things that are unmeasured, not working, complicated or just have never been thought through. But... you do care about getting good results from your digital marketing.
You just might not have years of experience looking at Google Ads, Google Analytics or Google Tag Manager and so you want it to be less complicated. A specialist can identify the cause of any trouble spots in just a few minutes, whereas without the knowledge it can take a really long time to figure it out!
When I first started in this field it took me ages to identify the cause of Google problems!
In fact I got quite stressed because I was always optimistic that it would be easy and it never was. It would sometimes take me twice, even three times as long to identify and solve a problem than I thought it would. I'm sure you don't want to have to go through all that learning yourself when you already have so many things on your TODO list.
To be honest I never found a real "secret" that made it easier, it's just that I've looked at hundreds of Google Accounts. I've worked with over 100 different clients as a Google Analytics specialist, and more recently a Google Ads specialist. Now I know what to look out for and can see it straight away!
Since I now have this skill I'm on a mission to help other business owners or marketers to identify and fix these problems quickly and inexpensively (and most importantly, to effectively increase their revenue) using Google Analytics, Google Ads and Google Tag Manager.