Hi I'm         
Jeremy Jackson
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ANALYTICS
CUSTOM GOOGLE ANALYTICS + GOOGLE DATA STUDIO REPORTS
These interactive reports have been designed in consultation with our clients to help you to increase revenue from your website.

We build out your report in a reporting software and it pulls data out from your Google Analytics or other data sources. It is guaranteed to be customised to your business. Once it is built you will no longer need to waste time trying to manually collect data.

As time passes or if you pick different date ranges the report automatically updates itself, so you never need to pull data out of Google Analytics and into spreadsheets ever again! Being interactive you can export data, sort, filter and mouse over details for a more thorough explanation.

Because we want to help you make more money in your business, these are not your average run-of-the-mill reports. These reports have been specifically designed to help you find opportunities for more revenue. While your reports can be customised in any way you need, we have devised these templates to enable us to keep your costs down while at the same time guaranteeing that the reports will give you valuable and actionable data.

All automated reports come with training into how to read them so that you never need to be held hostage by a tech team when it comes to managing your online business.
AUDIENCE ENGAGEMENT REPORT
This interactive report will tell you everything you wish you knew about your buying audience. When you seek out and target your marketing towards other people similar to your best customers you will dramatically increase your Return On Investment (ROI) from your digital marketing.
PAGE ENGAGEMENT REPORT
This interactive report will tell you everything you wish you knew about which pages are being read on your website and which topics are being sought out from your website and business.

When you create more content around the topics and formats that your best customers want to read, watch and listen to, you will dramatically increase your Return On Investment (ROI) from your digital marketing and improve organic reach and social sharing.
Click the video below to see how to use your dashboard
MANAGEMENT DASHBOARD
This interactive dashboard will tell you how your major traffic channels are performing at a glance and which traffic channels are leading to your primary business outcomes such as transactions, email subscriptions etc (whatever it is for you - we customise based on your goals).

You will also be able to easily identify the most valuable content on your website and monitor your key goals over time to make sure they are heading in the right direction.

Now you can compare traffic sources with each other and no longer be at the mercy of your marketing agencies to work out your budgets.
DETAILED MANAGEMENT REPORT [PRODUCTS]
If you run an online business that sells one or more products from your website, this interactive automated report will tell you everything you need to know to keep your finger on the pulse - all in one handy location and with the ability to easily look back at any date range.

This report includes traffic breakdowns, key metrics, comparisons between converting users and non-converting users, Google search results and marketing leading to specific business outcomes. Then there is sales funnels, abandonments and ecommerce results.

This report is easily adapted to any business that sells directly from their website, irrespective of whether you use ecommerce, sales funnels, bookings (eg hotel or health industries) or webinars, as long as the transaction occurs on your website.
DETAILED MANAGEMENT REPORT [LEAD GEN]
If you run an online business that generates leads from your website, this interactive automated report will tell you everything you need to know to keep your finger on the pulse - all in one handy location and with the ability to easily look back at any date range.

This report includes traffic breakdowns, key metrics, comparisons between converting users and non-converting users, Google search results and marketing leading to specific business outcomes.

This report is easily adapted to any business that collects leads on their website, irrespective of the method of lead generation.
GOOGLE ADS REPORT
This interactive report will tell you everything you need to know about your Google Ads marketing results.

This report is for you if you like to be hands on with your Google Ads.

You might run Google Ads yourself and need an easy way to identify if what you are doing is successful, or you might have a Google Ads agency who only provides you with a PDF or doesn't report progress.

Being an interactive report, you can export the data and view it in any way you like, or you can mouse over your report for more details.
DESIGNED-WITH-YOU REPORTS AND DASHBOARDS
If our standard reports are not exactly what you need, we can consult with you to work out a report or dashboard that does everything exactly the way you want.

This saves you the cost of having a person on your team trying to collect the information from Google Analytics and because it automatically adjusts based on the date range selected you can see the metrics you need for your business for any date range you want.
CONVERSION OPTIMISATION INTERACTIVE REPORTS WITH COMMENTARY
These reports give you deep insight into how your users are behaving and what you might need to change or test in your marketing and on your website in order to increase your conversion rate. They come with detailed commentary from an analyst with a focus on improving sales. Being interactive, you can export data and mouse over details for a more thorough understanding.
THREE-SEGMENT OPPORTUNITY REPORT
This report will compare your "converting" users, your "window shopping" users and your "not interested" users with each other in order to see differences between these three groups.

This report quickly highlights broad areas of your website and marketing that are working well and those that are working poorly so that you can make adjustments.

Unlike reports you get from a marketing agency, this report will look at all users from all marketing sources at once. These users will be compared and contrasted depending on how they behaved when they got to your website.

It enables you to view your business from a higher level perspective and identify the levers that lead to sales or new leads.
DETAILED INTERACTION REPORT
This powerful Conversion Optimisation report take a deep dive into the details.

It is often used in conjunction with a three-segment opportunity report bit drills down into even more detail.

It looks at exactly what people are doing on the website, down to individual clicks, and then plots these interactions against each other to identify exactly which interactions are leading people towards buying and which interactions are causing people to leave the website.

All interactions are examined from several perspectives such as frequency, total revenue, abandonment rate, correction rate (identifies if users are getting frustrated) and revenue per user. A detailed commentary is provided by an analyst.

Ultimately rather than just determining where people are clicking (which can be identified by a simple heatmap) this report works out the relative value of different user behaviours.

Once you know which behaviours are more likely to lead to revenue and which are not, you can gear your website towards moving people down the most profitable pathways. Implementing the findings from this report can multiply the profits from your website significantly by increasing your conversion rate.
google analytics cheat sheet
Get This PDF If You Want To Understand What All The Terms Mean
Our Testimonials
"Petra's detailed reports and her personal assistance has been helping us to know where to concentrate our efforts and even showed us technical issues we needed to fix. Our Audience Engagement Report identified several key interests of our buying audience. We tried targeting one of those interests and it brought in two sales almost immediately! I highly recommend working with Petra and accessing her brilliance to scale your business."
proprietor, facebook specialist
"Your attention to detail is beyond what I had expected. The detail of the data is incredible. The best part though was to learn the profile demographic - which is very different to whom I think I've been trying to target through social."
proprietor, myomasters massage
"Here at 1834 Hotels we centralise the marketing for many different hotels. It can be an enormous undertaking to monitor and track the performance of each one, especially when they are all on separate webpages. Petra helped to resolve this difficulty by creating a central hub in Google Tag Manager and Google Analytics with Cross-domain tracking and Ecommerce as well. She created many valuable analytics dashboards and reports that draw from the centralized source. Now that we have all the analytics tracking working it has improved the accuracy of our reporting and the insights have helped develop better marketing strategies.  Petra’s skills and wealth of knowledge is fantastic.  I would recommend Petra without hesitation."
Marketing Project Manager, 1834 Hotels