you can only improve what you can measure
Petra Manos
Founder, The Quantified Web
and The Google Data Nerd
Get Web Analytics Training By a True Nerd
Hi there! My name is Petra and I am The Google Data Nerd. I'm also the founder of The Quantified Web, a specialist agency where we just love number-crunching... so that you can make more money online.

My clients are typically product businesses and their agencies who just want to do what they do best. Usually that is the creative work, marketing, inventory management, course creation or sales. The last thing they want to do is be up to their eyeballs in data, conversion tracking codes and trying to get cross-domain tracking to work over an iframe.

I can help you with any problems or technical needs you may have relating to Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize or Google Adwords. Or, if you want to have a crack at it yourself, why not take part in my free training :-)
Google analytics:
If you sell products your Google Analytics is BROKEN
How to track destination page goals the right way!
Why you should NEVER use Source / Medium to look at your traffic
This one minute trick could DOUBLE your conversion rate
google tag manager:
Why you should never ever ever ask your web developer to add button tracking
So you installed an iframe. Here's how to track it.

Tracking your entire sales funnel with Google Tag Manager

This secret tip will prevent hours of hair pulling when using Google Tag Manager
google data studio:
Use Google Analytics data to find out EXACTLY where your website is losing money
How to change  past Google Analytics data using Google Data Studio

Secret formula for visualising your entire sales funnel!

How to quickly re-brand a report using Google Data Studio

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